Money, finally in focus — launch site for a budgeting app

Product

Arlo Wren

hello@arlowren.com

To: you, and whoever’s hiring next

May 2026

Tally

Launch site for a budgeting app: scroll-driven product story, pricing, and a changelog the team ships weekly.

Client

Tally

Role

Design + Framer build + motion

Studio

with Common Room

Year

2026

Stack

Framer · CMS · Lottie

Result

+38% pricing-page conversion

Live site preview

tally.finance

Tally

Work

Journal

About

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Money, finally in focus.

Money, finally in focus.

Money, finally in focus.

Take a look

The brief

Tally’s app was calm and clever; their landing page was neither. Ahead of their Series A they needed a site that explained the product in one scroll and earned trust in the next.

What we made

A scroll-driven product story built from real UI, a pricing page that answers the five questions sales kept hearing, and a weekly changelog the product team publishes straight from Framer CMS.

How it went

Pricing-page conversion rose 38%, and the changelog has become the team’s favourite way to show momentum to investors.

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Calm blue sea under a soft sky

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