Money, finally in focus — launch site for a budgeting app
Product

Arlo Wren
hello@arlowren.com
To: you, and whoever’s hiring next
May 2026
Tally
Launch site for a budgeting app: scroll-driven product story, pricing, and a changelog the team ships weekly.
Client
Tally
Role
Design + Framer build + motion
Studio
with Common Room
Year
2026
Stack
Framer · CMS · Lottie
Result
+38% pricing-page conversion
Live site preview
tally.finance
Tally
Take a look

The brief
Tally’s app was calm and clever; their landing page was neither. Ahead of their Series A they needed a site that explained the product in one scroll and earned trust in the next.
What we made
A scroll-driven product story built from real UI, a pricing page that answers the five questions sales kept hearing, and a weekly changelog the product team publishes straight from Framer CMS.
How it went
Pricing-page conversion rose 38%, and the changelog has become the team’s favourite way to show momentum to investors.
2 more attachments


— Arlo







