A slower kind of skincare store
E-commerce
Arlo Wren
hello@arlowren.com
To: you, and whoever’s hiring next
Mar 2026
Solenne
A calm, editorial storefront for a small-batch skincare brand — product pages that read like a ritual, not a checkout.
Client
Solenne
Role
Design + Framer build
Studio
Direct
Year
2026
Stack
Framer · Shopify · Klaviyo
Result
+31% add-to-cart
Live site preview
solenne.com
Solenne
Take a look
The brief
Solenne makes six products, in small batches, by hand. Their old store sold them like any other serum: discount banners, pop-ups, a checkout that shouted. Clara wanted the site to feel the way the products feel on skin — unhurried.
What we made
We rebuilt the store around rituals instead of categories. Every product page opens with how and when to use it, then the ingredients, then the price. Photography sits on warm stone, the type is set in a quiet serif, and the cart never interrupts.
How it went
Built in Framer with Shopify handling checkout, the new store launched in five weeks. Add-to-cart rate rose 31% in the first month, and the team now ships new rituals from the CMS without a developer.
2 more attachments
— Arlo
