Care that listens first — a clinic site and booking flow

Product

Arlo Wren

hello@arlowren.com

To: you, and whoever’s hiring next

Jan 2026

Mira Health

Marketing site and booking flow for a women’s health clinic — warm, plain-spoken, and fully accessible.

Client

Mira Health

Role

Design, Framer build, accessibility

Studio

Direct

Year

2026

Stack

Framer · Cal.com · CMS

Result

41% of bookings now online

Live site preview

mirahealth.co

Mira Health

Work

Journal

About

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Care that listens first.

Care that listens first.

Care that listens first.

Take a look

The brief

Mira is a women’s health clinic with three locations and a waiting list. Patients were calling to book because the old site made them hunt for the right service, the right clinician and the right time.

What we made

A site written in plain language and designed for nervous first visits: services explained without jargon, clinicians introduced as people, and a booking flow that takes under a minute. WCAG AA throughout.

How it went

Online bookings went from 9% to 41% of all appointments in four months, and the front desk finally gets to answer the phone for the people who need it.

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Calm blue sea under a soft sky

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