Light roasts, slow mornings, subscriptions that stick
E-commerce
Arlo Wren
hello@arlowren.com
To: you, and whoever’s hiring next
Jul 2025
Kōfu Coffee
Subscription-first coffee shop with a brew guide that sells beans better than any banner.
Client
Kōfu Coffee
Role
Design + Framer build
Studio
Direct
Year
2025
Stack
Framer · Shopify · Recharge
Result
2.4× subscription sign-ups
Live site preview
kofu.coffee
Kōfu Coffee
Take a look
The brief
Kōfu roasts light, Nordic-style coffee in a tiny Lisbon roastery. Most of their revenue comes from subscriptions, but the old shop buried them three clicks deep.
What we made
We put the subscription front and centre and built a brew guide around every coffee — dose, grind, time — so choosing beans feels like learning, not shopping. Morning light, white ceramics and lots of air.
How it went
Subscription sign-ups grew 2.4× in the first quarter. The brew guide is now the most visited page on the site.
2 more attachments
— Arlo
