An outdoor label, launched in under a second
Brand site
Arlo Wren
hello@arlowren.com
To: you, and whoever’s hiring next
Sep 2024
Fell & Ridge
Outdoor apparel launch site with a field journal, size finder and a lookbook that loads in under a second.
Client
Fell & Ridge
Role
Design + Framer build
Studio
Direct
Year
2024
Stack
Framer · CMS · Shopify Lite
Result
Sold out first drop in 9 days
Live site preview
fellandridge.com
Fell & Ridge
Take a look
The brief
Fell & Ridge is a two-person label making walking gear in Northumberland. They had one season of product, a lot of landscape photography and six weeks until launch.
What we made
A launch site that lets the landscape do the selling: a full-bleed lookbook, a field journal from their test walks, and a size finder that asks three questions instead of twelve.
How it went
The first drop sold out in nine days. Every page scores 98+ on Lighthouse, which matters when your customers are standing on a hill with one bar of signal.
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— Arlo
